diff --git a/docs/website/news.html b/docs/website/news.html
index 9abdf8f720..7e66d02331 100644
--- a/docs/website/news.html
+++ b/docs/website/news.html
@@ -9,6 +9,27 @@
 <h2>News</h2>
 <ul class="timeline">
 
+  <li class="timeline-inverted">
+    <div class="timeline-badge"><i class="glyphicon glyphicon-euro"></i></div>
+    <div class="timeline-panel">
+      <div class="timeline-heading">
+	<h4 class="timeline-title">LTS Sponsoring announced</h4>
+      </div>
+      <div class="timeline-body">
+	<p>We are excited to share that we have launched the Buildroot Long
+	  Term Support (LTS) Sponsoring Project!</p>
+	<p>This initiative comes from a place where we understand the critical
+	  need for extended support which is beyond volunteering. That's why
+	  we are calling all Buildroot users and enthusiasts to come together
+	  and join this initiative that's shaping the future of Buildroot.</p>
+	<p>
+	<p>Find more information on the
+	  <a href="https://mind.be/buildroot-lts">Buildroot LTS Sponsoring
+	  page</a>.</p>
+      </div>
+    </div>
+  </li>
+
   <li>
     <div class="timeline-badge"><i class="glyphicon glyphicon-thumbs-up"></i></div>
     <div class="timeline-panel">