diff --git a/docs/website/lts.html b/docs/website/lts.html
index 988415482c..fd684ab3a9 100644
--- a/docs/website/lts.html
+++ b/docs/website/lts.html
@@ -338,14 +338,14 @@
         </div>
     </div>
 
-    <div id="sponsor" class="br-lts-section-header">
+    <a href="mailto:buildroot-lts@buildroot.org?subject=[buildroot-lts] Sponsorship information&body=Thanks for showing interest in the Buildroot LTS Sponsorship. We would appreciate if you could introduce yourself and your company by answering the following questions: in which products do you use Buildroot ? How are you using Buildroot ? How many different configurations do you have ? How long do you support your products ?" id="sponsor" class="br-lts-section-header">
         <div class="br-lts-bg-grid"></div>
         <div class="br-lts-title-box">Sponsor now !</div>
         <div class="br-lts-decoration-dot"></div>
-    </div>
+    </a>
     <p>
     Interested ? Contact us at
-    <a href="mailto:buildroot-lts@buildroot.org">buildroot-lts@buildroot.org</a>
+    <a href="mailto:buildroot-lts@buildroot.org?subject=[buildroot-lts] Sponsorship information&body=Thanks for showing interest in the Buildroot LTS Sponsorship. We would appreciate if you could introduce yourself and your company by answering the following questions: in which products do you use Buildroot ? How are you using Buildroot ? How many different configurations do you have ? How long do you support your products ?">buildroot-lts@buildroot.org</a>
     to learn more about the different sponsorship tiers and get all the
     details about the sponsorship.
     </p>